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The Brand Gap

Like many creative founders, the early version of the Wild Petals brand was built in a resourceful, DIY way created gradually while the business itself was growing.

While it served its purpose in the beginning, the brand presence hadn’t kept pace with the level of artistry the studio was now known for.

The floral designs felt expressive, sculptural, and thoughtfully crafted, yet the visual identity introducing them didn’t fully communicate that same depth.

Like many creative founders, the early version of the Wild Petals brand was built in a resourceful, DIY way created gradually while the business itself was growing.

While it served its purpose in the beginning, the brand presence hadn’t kept pace with the level of artistry the studio was now known for. The floral designs felt expressive, sculptural, and thoughtfully crafted, yet the visual identity introducing them didn’t fully communicate that same depth.

The Strategy

Wild Petals isn’t meant for traditional weddings or predictable floral arrangements.

The studio naturally attracts couples and clients who want something a little more expressive: people drawn to creativity, movement, and designs that feel alive.

The goal wasn’t to create something perfectly polished, but something that felt artistic, original, and full of character.

Project Scope

Creative Direction Strategy

BRAND STRATEGY
POSITIONING STRATEGY
CREATIVE DIRECTION
BRAND IDENTITY
CUSTOM PATTERNS & ILLUSTRATIONS
STATIONARY DESIGN
SOCIAL MEDIA TEMPLATES

We developed a brand system rooted in editorial, handcrafted expression. Custom botanical illustrations and hand-built patterns echo the natural movement of stems and petals, while a warm color palette reflects the richness found in seasonal blooms.

The result is a cohesive brand presence that elevates Wild Petals from a floral vendor to a creative studio defined by botanical artistry.

A brand that celebrates handcrafted beauty, natural movement, and expressive design, inviting couples and clients who value originality, creativity, and flowers arranged with true intention.

Brand Visual Direction

EXPRESSIVE // MODERN // FEMININE
HANDCRAFTED // REFINED

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We don't just build one-off logos or stand-alone graphics.
With Pummelo Creative, your brand will become an unmistakable world that will set you apart in your industry, inviting your customers into an unforgettable experience to be craved.

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